Pricing

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When launching a new service or product, especially in a new market, it is easy to be tempted to start with a lower price to speed up sales, but that would be a huge mistake. A service is only respected if the price is right – cheap is considered low quality. Correcting a low-price image later is nearly impossible and will cause problems for everyone: for you as a practitioner, your fellow practitioners, future practitioners, AUVO developers, and even future market areas. Therefore, we must be strict about this for everyone’s long-term benefit.

Always use the local minimum price announced by your Country Manager.
Prices vary between countries to reflect the local cost of living and professional standards.
If you’re unsure which rate applies in your country, please confirm with your Country Manager before setting your price.

Whether the price feels high or perfectly reasonable depends on finding the right customer groups.
In every country, there are people for whom professional wellness services are out of reach – and others for whom they are both needed and affordable.
Your first focus should be, for example, people in high-stress jobs, those who work hard and value recovery as part of their wellbeing.
As their experiences spread, more people will come to understand that AUVO® treatments are truly worth it.

Offer value, not time

You are not selling minutes – you are offering transformation.

AUVO® treatment is not priced by duration, but by its effect. Clients don’t come for a 25-minute or 50-minute session – they come for how they feel afterwards: calm, clear, and restored. Thousands of client feedback show that AUVO® treatments are, on average, more impactful than traditional massage or other relaxation treatments. That’s something we’ve learned directly from our clients.

Even a single AUVO® session can have a profound and lasting effect on a person’s wellbeing. The experience itself – the deep sense of safety, balance, and relief – is what makes the treatment valuable.

When setting your price, remember that your professional time also includes preparation, presence, and recovery, not only the active treatment. Your expertise, the trust you create, and the atmosphere you hold are all part of the service your client receives.

You are not just providing treatment – you are facilitating an experience that helps restore balance to the body and mind. That experience is worth far more than the time it takes.