Discounts
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To attract new customers, you need to be creative. For example, don't underestimate the power of testimonials and word of mouth.
Discounts can also be a useful tool for introducing AUVO® treatments to new clients and encouraging existing ones to return.
However, they should always reflect the value of your work – not reduce it. The goal is not to make AUVO® cheap, but to make it approachable.
Always display the regular price and the final price clearly.
When communicating discounts in marketing or social media, it’s usually clearer to show the discount as a percentage (for example, “–15%”) rather than focusing only on currency amounts.
However, when presenting actual prices to clients — on websites, booking systems, or printed materials — always include the final price in your local currency as required by local regulations.
For New Clients
A first-time discount can help someone take that important first step.
You may offer up to 25% off the first purchase – either for one treatment or a small package of 2–5 sessions.
The aim is to encourage clients to come back at least once more, since the effects usually deepen after the second treatment.
Avoid offering free treatments. Experience shows that free services are rarely valued, and they don’t usually lead to long-term customers.
For Returning Clients
Most people benefit most from several AUVO® sessions.
To support this, you can offer small discounts (up to 15%) on multi-session packages, such as three or five treatments.
Example (illustrative only)
- Normal price: €60
- New client offer:
- 1 treatment –10% (normally €60 → now €54)
- 2 treatments -15% (normally 120€ → now €102)
- 3 treatments –20% (normally €180 → now €144)
- Returning client package:
- 5 treatments –15% (normally €300 → now €255)
A final note
Discounts work best when they help clients experience the value of AUVO® – not when they lower expectations.
A satisfied client who experiences clear results will gladly pay the full price next time.